We are experts at conducting focus groups, opinion surveys and program evaluations. That′s what we do.
We approach our work with honesty, creative intelligence, pragmatism and great curiousity. That′s what defines our work.
People sometimes ask, ″What′s your business model?″ Virtually all of our work stems from repeat business or referrals from clients who have known us for years. They entrust us with researching the ideas and programs they care about. We earn that trust every time we start and end a project. That′s our business model.
If you need research, we′ll work with you to design a tailor-made study that:
Captures the fears, values and hopes that drive people′s views
Finds out what people really want
Anticipates areas of resistance, inertia and backlash
Suggests ways to engage constituencies
Our goal is to conduct research that matters. That′s what we care about.
We partnered with the communications firm Big Duck to help them answer the question "Does rebranding really work?" -- click here to get their ebook based on an FDR Group survey.
For The New York Times story "Writers Say They Feel Censored by Surveillance," based on FDR Group research on behalf of PEN America, click here.
Click here to see a recent Education Week Commentary entitled "Differentiation Doesn't Work" that cites data from a 2008 FDR Group survey with public school teachers conducted for the Thomas B. Fordham Institute.