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To see a short video of Steve talking about the findings from Growing Pains in the Advanced Placement Program, a national study of AP teachers conducted by the FDR Group for the Thomas B. Fordham Institute, click here. You'll also find links to news coverage about the study including stories in The Washington Post, The New York Times and US News and World Report. |
To view a webinar where Ann talked about the findings from an online survey of Parents For the Arts conducted by the FDR Group for Douglas Gould and Company, click here. |
Forgetting People: What’s Wrong with Public Opinion Research Today, and How to Fix It, by Steve Farkas
Today’s public opinion researchers are grappling with serious challenges facing
their profession—declining response rates, cell phones, push polls,
inappropriate use of internet surveys. While they are very right to be
concerned about threats to quality, their focus is misplaced. The
biggest menace facing this industry is not borne of response rates or
the challenges of technology. The real problem is... Full article. |
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Research — An Interview with Ann Duffett on the Basics
On Big Duck's: The Nonprofit Jungle podcast series. Download here. |
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A
perennial complaint we hear about public opinion is that you can’t
trust what people tell you because they’re constantly changing their
minds and because they hold conflicting attitudes. Our best answer is
this quote from the great historian Jacques Barzun:
“A
contradiction kills its opposite; inconsistencies exist side-by-side,
in response to different situations. How could an unbending self
survive in a variable world? In winter, hot soup; in summer, cool
drink.”
Jacques Barzun
From Dawn to Decadence: 500 Years of Western Cultural Life, 1500 to the Present.
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